Public Relations Boot Camp
£20
The field of public relations has changed with the evolution of computers and the speed with which information can spread. However, the need for public relations to be clear, concise, and accurate while being completely appropriate for the situation has not changed however. In this comprehensive course, learn how to determine the type of information required, to approach PR strategically, create compelling releases, and manage your media relations.
This two-day workshop will help you teach participants how to:
o Apply the different purposes to strategic vs. tactical PR
o Design a PR strategy
o Develop strong relationships with reporters and journalists
o Take their communication skills to a higher level
The below table summarises the payment options available for this course, just pick which option suits you best.
| Qualification gained: | Global Studies |
|---|---|
| Place of study: | Learn from home or Blended |
| Type of course: | Online distance learning course with assessment or at our Center |
| When can I start: | This course is available to start immediately |
| Course Duration: | 3-5 Days. |
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Course Overview
You will spend the first part of the day getting to know participants and discussing what will take place during the workshop. Students will also have an opportunity to identify their personal learning objectives.
Definitions
To begin, participants will explore what problem solving and decision making means. They will also learn the eight essentials to defining a problem and apply these concepts to a simple case study.
Making Decisions
Next, participants will learn about different types of decisions, the difference between facts and information, and common decision making traps.
Getting Real
Next, participants will review their pre-assignment. This will help them evaluate how they currently solve problems.
The Problem Solving Model
During this session, participants will learn about a three-phase model that they can apply to most problems. They will also have an opportunity to apply the model to two case studies.
The Problem Solving Toolkit
This session will look at seven basic problem solving tools and two advanced tools (the degrees of support and fishbone analysis). Creative thinking methods, including brainstorming and brainwriting, will also be discussed.
Aspirinia
Next, participants will work through a case study that will help them internalize and apply the concepts learned so far.
Swotting Up
Solving business problems can be a bit different than everyday dilemmas, so this session will show participants how to use SWOT analysis in their organization.
Making Good Group Decisions
Next, participants will learn about some things that are essential for team problem solving.
Analyzing and Selecting Solutions
This session will look at the second phase of the problem solving model: making a decision.
Planning and Organizing
To wrap the course up, participants will learn how to complete the third phase of the problem solving model. Topics will include planning and organizing a solution, completing a follow-up analysis, evaluating results, adapting with change, and celebrating success.
Workshop Wrap-Up
At the end of the course, students will have an opportunity to ask questions and fill out an action plan.
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- InstructorGuide
- Online Assessment
- Quick Reference Guide
- Self Study Guide
- Student Manual
